Two thirds of viewers agreed the content clearly shows the benefit of playing Watch Dogs: Legion. Watching creators navigating the PAA experience as they built their resistance teams helped viewers follow along with the unique format in an intimate and entertaining way. Theres been a sustained backlash to Ubisofts new tool since it was first revealed. Definitely one of those 'always wanted to play but never had the time' games. Kelsey and Ify infusing their personalities into the gameplay as they built their teams helped increase favorability towards Watch Dogs: Legion. Watch Dogs 1 Ubisoft Server Issue Just started playing Watch Dogs 1. Conversation topics on Facebook revolved primarily around gameplay and Ubisoft, while YouTube conversations were heavily driven by Kelsey and Ify, with overwhelmingly positive responses.Ī forced exposure study testing the attitudinal impact of the campaign further proved the video’s success in achieving brand goals and resonating with the audience.Ĭlear branding via the title card and mention within the video’s introduction boosted awareness of Watch Dogs: Legion, while the social copy, text overlay, and demo of recruiting resistance squads conveyed that the game allows you to play as anyone. A canvs sentiment analysis of performance on Facebook and YouTube revealed that “Play As Anyone” was noticed and loved across both platforms.
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